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Citizen Eco-Drive Primo

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Auto racing isn’t exactly what you would call an ‘Earth-friendly endeavor,’ but the times are a-changing. F1 has adapted the KERS and racing sponsors like Citizen are harnessing the sun for energy to power their watches. This includes the one similar to what Matt Kenseth is wearing, the Citizen Eco-Drive Primo. The extra manly watch features a striking color combo with an imposing size (45mm). a B612 chronograph movement and a clever feature. All the power that the wristwatch needs comes from the sun, thanks to the Eco-Drive system. $395.

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