In the 15th century Bärenjäger was formulated to lure bears of their hiding spots, hence the term translates as ‘bear hunter’. The liqueur is made of Mexican honey, it’s 70 proof and it’s made in the same manner as it was hundreds of years ago. Very tasty indeed. $30.

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The Hou Hou Shu Sparkling Sake is a good alternative to the New Year’s Champagne toast. The unfiltered Junmaishu sake has a sweet and gentle flavor and it’s only 6% alcohol. The festive blue bottle offers some holiday cheer as well. There’s also a red bottle available that contains sake infused with rosehips and hibiscus. Price is for a 187 mL bottle. $8.

Spread some holiday cheer with the ambrosial Black Spiced Caribbean Rum by Kraken. It’s a strong rum but sweet enough to drink neat or use with mixers. The blend has 11 spices and the name comes from the mythical sea creature Kraken who would destroy tall ships and rum runners through out history. $19.

If you’re lugging around a 13.5 pound beer mug you’re bound to get some big guns. The Hero-Gear Battle Mug is made from a solid block of 6061 T6 billet aluminum, a standard issue M4 carry handle, tactical light, laser device and holographic sight. Each 24-ounce mug is individually serialized. $279.

In looking at the packaging you would never guess this a whiskey from the makers of Jim Beam. Pronounced ‘rye one’ this 92-proof rye whisky has a spicy and peppery flavor when you drink it straight and when added with water the dried fruit and cinnamon notes become more pronounced. Yum! Spice up you holiday with (r?)1. $45 – $50.

Trying to keep your favorite beer cold while sitting out on the back deck, or even at the couch for that matter? The BrewTender is a tabletop beer dispenser that can hold up to 80 ounces of your favorite brew. It has a removable ice chamber in the center and an internal illumination system that lights up and creates a cool effect. Another good feature is the rotating base so you can set it in the middle of the table and everyone has access. Available in black and red. $60.

The Ballantine’s bottle has a whole new look with a luminescent label sporting a graphic equalizer. There is a tiny power source and electroluminescent technology that allows the graphic equalizer to react to lights at random. These will look cool behind the bar at a dance club or even in your own bachelor pad as it will appear the wet bar is dancing in time to the lights and music. It’s been released in various parts of the world but has yet to be released in the USA. $TBA.