If you are tired of your boring old hard drive, then you should really think about these new LaCie Starck Hard Drives. Ranging in size from 320-500GB for the Portable and 1TB-2TB for the external, these drives feature shiny, organically-shaped front surfaces with tough gray shells. $100-250.

This is the perfect solution for all of your media, whether it be videos, music of high definition Blu-rays. This is the LaCie LaCinema Play/Record. It comes in 500 GB and 1 TB models and features playback in full 1080p. Throw in a DVR and you might not ever need to buy another player again. $TBA.

Tough storage just got tougher and bigger. The LaCie Rugged XL, designed by Neil Poulton, now offers 1 TB of drive space in an 8×5x2 inch protected case. It’s USB/eSATA compatible for easy connectivity and with the built-in LaCie Backup Assistant software, backing up files from your PC/Mac has never been easier. But the highlight of this product is the sturdy and rugged case, made of aluminum and rubber. Both the inside and outside of the disk are protected from shock so you can at least feel safe that your backed-up files are secured from your clumsiness. $160.

Lacie introduces the LaCinema rugged multimedia hard disk for the adventurous, or the very careless. Bring your movies, sounds, photos, and your hidden stash anywhere with confidence in its rugged aluminum case surrounded by shock-resistant rubber. A simple user interface and an even simpler remote control lets you browse through your files with ease. Plug into your PC or Mac via USB 2.0 and download all your stuff which will be viewable into your HDTV. Available only in black. $250.